Sep–Oct 2026
Set enrollment targets by session
List age bands, remaining capacity, tuition and the minimum viable session size. Separate returners from new-family acquisition.
Plan your
2027 enrollment.
A summer camp marketing plan starts with the sessions that need campers. Use this calendar to connect promotion to real capacity, then adjust the dates to your registration cycle.
Download the planning calendar Free CSV · opens in a spreadsheet · no email requiredNov–Dec 2026
Publish registration details
Publish your 2027 dates when confirmed, full costs, hours, age eligibility, pickup location and cancellation policy. Make the path to registration work on a phone.
Jan–Feb 2027
Start a limited advertising test
Open registration on your own schedule. Give each channel a tagged link. Start with returning families and high-intent discovery; test paid acquisition only against an explicit budget.
Mar–Apr 2027
Compare cost per enrollment
Review qualified inquiries, paid registrations and contribution by session. Improve the weak step before adding channels or increasing spend.
May–Jun 2027
Advertise sessions with open seats
Send people directly to available sessions. Remove sold-out offers, update waitlists and show accurate dates. Make short-notice information easy to find.
Jul–Aug 2027
Review results for next season
Record acquired campers and net collected tuition by source. Gather permission for future photos and testimonials. Document next season’s decisions while they are fresh.
Check your
registration pages.
Before buying ads, make sure parents can find the session dates, hours, location and full price on your website.
Give every promoted session a stable page with accurate dates, age eligibility, activities, drop-off and pickup, all-in price, availability and a working registration link. Make the next action obvious.
Track spend and registrations
For each source and session, record spend, qualified inquiries, paid enrollments, refunds and net revenue. Count a family once. Ask how they found you when digital attribution is missing.
Use contribution after variable costs to judge affordability. Clicks and form submissions alone are not revenue.
Calculate a budgetBUDGET
Budget calculator
Estimate a marketing budget using your tuition, costs and available seats.
Use the calculator ENROLLMENT2027 enrollment plan
Download a schedule for preparing registration pages, running ads and tracking 2027 enrollments.
View the enrollment plan LOCATIONSUS + Canada coverage
Find local markets across the United States and Canada, including communities outside major metros.
Choose locationsSPONSORSHIP AVAILABILITYGet notified when
Get notified when
paid ads open.
Leave your camp details and the areas you serve. We’ll contact you about sponsorship availability.
Submitting this form does not reserve a placement or give you priority. There is no charge.