Calculate your
marketing budget.
Enter your tuition, costs, available seats and inquiry-to-enrollment rate to estimate a budget and target cost per camper.
What can you
afford to spend?
Change the example inputs. Everything calculates in your browser; your financial inputs are not sent to us.
Spending limit for a campaign aimed at filling 20 seats, based on your inputs.
- Target cost per enrollment
- $60.00
- Target cost per qualified inquiry
- $12.00
- Inquiries needed at that close rate
- 100
- Enrollments to recover this spend*
- 5
*Budget ÷ contribution per camper, rounded up. Excludes fixed overhead and assumes incremental enrollments. This is a planning model, not an enrollment or return guarantee.
Compare a sponsorship quoteHow the math works.
Contribution per camper = net tuition × contribution margin. Target cost per enrollment = contribution × the share you are willing to spend on marketing. Your test budget = target cost per enrollment × additional seats. Target cost per qualified inquiry = target cost per enrollment × your inquiry-to-enrollment rate.
With the example inputs, $600 tuition at 40% contribution gives $240 before acquisition cost and fixed overhead. Allocating 25% of that contribution sets a $60 target acquisition cost. Twenty seats creates a $1,200 ceiling. At a 20% inquiry-to-enrollment rate, the target cost per qualified inquiry is $12. These are assumptions, not platform performance.
Start smaller than the ceiling when testing an unproven channel. A qualified inquiry is from a family whose dates, age, location and interest fit an available session. Revisit the model as actual registrations arrive.
Budget calculator
Estimate a marketing budget using your tuition, costs and available seats.
Use the calculator ENROLLMENT2027 enrollment plan
Download a schedule for preparing registration pages, running ads and tracking 2027 enrollments.
View the enrollment plan LOCATIONSUS + Canada coverage
Find local markets across the United States and Canada, including communities outside major metros.
Choose locationsGet notified when
paid ads open.
Leave your camp details and the areas you serve. We’ll contact you about sponsorship availability.
Submitting this form does not reserve a placement or give you priority. There is no charge.