Make every
dollar count.
A summer camp marketing budget should start with what an incremental camper is worth to your business. Use the calculator to turn your own assumptions into a spending ceiling.
What can you
afford to spend?
Change the example inputs. Everything calculates in your browser; your financial inputs are not sent to us.
Maximum test budget to fill 20 seats under your assumptions.
- Target cost per enrollment
- $60.00
- Target cost per qualified inquiry
- $12.00
- Inquiries needed at that close rate
- 100
- Enrollments to recover this spend*
- 5
*Budget ÷ contribution per camper, rounded up. Excludes fixed overhead and assumes incremental enrollments. This is a planning model, not an enrollment or return guarantee.
Compare a sponsorship quoteHow the math works.
Contribution per camper = net tuition × contribution margin. Target cost per enrollment = contribution × the share you are willing to spend on marketing. Your test budget = target cost per enrollment × additional seats. Target cost per qualified inquiry = target cost per enrollment × your inquiry-to-enrollment rate.
With the example inputs, $600 tuition at 40% contribution gives $240 before acquisition cost and fixed overhead. Allocating 25% of that contribution sets a $60 target acquisition cost. Twenty seats creates a $1,200 ceiling. At a 20% inquiry-to-enrollment rate, the target cost per qualified inquiry is $12. These are assumptions, not platform performance.
Start smaller than the ceiling when testing an unproven channel. A qualified inquiry is from a family whose dates, age, location and interest fit an available session. Revisit the model as actual registrations arrive.
Budget calculator
Find a sensible ceiling for your spend before you buy your first click.
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